Premiere Placement Banner

5K

240 x 60

GIF or JPG; no animation

Side Bar

15K

120x240

HTML, text w/ GIF or Flash; subject line = 80 characters, 60 characters per line

Marquee

15K

460x60

GIF, animated GIF or Flash; Java and HTML are not supported

Graphic Box Small

1K

56X60

Graphic Box - Graphic -; no Logo or text in graphic; title - 15 characters (w/spaces); description - 50 characters; no all CAPS or apostrophes

Graphic Box Large

1K

120X120

Graphic Box - Graphic -; no Logo or text in graphic; title - 15 characters (w/spaces); description - 50 characters; no all CAPS or apostrophes

Sky Scraper

15K

60x240

GIF, animated GIF, Flash or HTML

Showcase Placement

4K

110x60

no animation

Dynamic Headline

5K

n/a

Max 60 characters per line (usually 2 lines per advertiser) w/spaces; no all CAPS or apostrophes

Trading Button

1K

30x30

no animation

Helpful Link (text link)

15K

n/a

Helpful Link (text link) - max 16 characters (w/spaces); no all CAPS or apostrophes

Rich Media

100K

350x250

Creative duration can be no longer than 15 seconds

Full Motion Video/Sound

1.1 MB

224x152

30 sec , mpeg 3 or AVI

GIF/Flash Movie

1.1 MB

224x152

30 sec

Ad Format

Description

Accepted On

GIF, GIF89, JPEG

File size: 22k or less. All ads must include an alternate text description.

All Sites* Hosted on: Ad Servers

HTML/JavaScript (DHTML)

Locally hosted, these HTML and JavaScript ads consist of text, images, pull down menus and/or forms.

All Sites* Hosted on: Ad Servers

I-Frames (Floating Frames, HTML, JavaScript, DHTML)

Embedded third-party hosted HTML documents within the framework of a regular HTML document structure.

All Sites*

JAVA Applets

Rich media ad hosted by third-party, appears in standard banner position. Must allow 5 business days for testing and must use a sniffer to check for Java support. No streaming audio/video.

All Sites*

Enliven/ Unicast (In-page)

Rich media ad hosted by third party, appears in standard banner position. Must allow 5 business days for testing. Targeted to IE browsers only. No streaming audio/video.

All Sites*

Flash/Shockwave

Hosted by third-party. Client should use a sniffer to check for Flash support. Must allow 5 business days for testing. On Slashdot, IE browser-targeted only.

All Sites

Full Motion Video.Audio clips

Locally hosted, Mpeg or AVI less than 1.1mb.  Allow 5 business days to loading and testing.